“Five stars feels very yesterday now,” said Yellin in a media briefing today, further explaining that the company is “spending many billions of dollars on the titles we’re producing and licensing, and with these big catalogs, that just adds a challenge.”
The streaming giant began beta testing the ‘thumbs’ system with subscribers around the world late last year and saw a 200 percent increase in user ratings, solidifying Netflix’s decision to replace the current star rating system.
Furthermore, Netflix will also implement a new ‘percent matching’ system which will provide users with a personalised percentage rating under each title. It’s said that this information will give viewers an idea of how likely they are to enjoy certain and .
“What’s more powerful: you telling me you would give five stars to the documentary about unrest in the Ukraine; that you’d give three stars to the latest Adam Sandler movie; or that you’d watch the Adam Sandler movie ten times more frequently?” said Yellin, further adding that “What you do versus what you say you like are different things.”
>> Source: TechRadar